The Superbrands programme aims to identify leading brands in the market. At the heart of all the programmes is an independent and voluntary council of leading experts comprising individuals with a deep appreciation of the brand landscape in the country being examined. Only brands approved by the independent Superbrands Council are eligible for inclusion in any Superbrands project.

Brands signing up to participate in the Superbrands programme enjoy a comprehensive package of promotional benefits. These usually include extensive PR exposure, an objective two page presentation in the illustrious Superbrands coffee table publication and the opportunity to use the Superbrands accreditation in all their marketing communications.

Superbrand status strengthens a brand's position, adds prestige and sets the brand apart from its competitors.

Pace Marketing (Pvt) Ltd is the official licensee of Superbrands in Pakistan. Pace group has been a pioneer in the international media sales business since 1973. It represents some of the major media companies like CNN, Time Magazine and The Economist. Pace and its subsidiaries are now operating in over 50 countries in Central Asia, the Middle East and Africa.