As an extension of the programme, this year, Superbrands Pakistan has collaborated with The Nielsen Company in order to incorporate consumer feedback into the brand selection process.

Nielsen, the world’s leading marketing and media information company, conducted an extensive nationwide door-to-door survey to identify and select what the general public feel are the strongest brands of the country. This survey was conducted across the four provinces of Pakistan exclusively for Superbrands.

Consumers were asked to judge the brands on the following factors:

	Quality. Does the brand represent quality products and services?
	Reliability. Can the brand be trusted to deliver consistently against its promises and maintain product and service standards at all customer touch points?
	Distinction. Is the brand not only well known in its sector but suitably differentiated from its competitors? Does it have a personality and values that make it unique within its marketplace?