Mospel declared Superbrand

Mospel – a mosquito repellent lotion by Abbot – has been declared a Superbrand by the Superbrands Council of Pakistan. The full profile of Mospel will be featured in the Volume 2 of the Superbrands book which will be published later this year.

A brand acquires Superbrands status after going through a strict two-stage process consisting of grading by the Superbrands Council and ratings by general consumers through a well designed door-to-door survey conducted by The Nielsen Company across the country. Brands are judged on their quality, reliability and distinction within the Pakistani market.

Mospel is a very effective mosquito repellent lotion which has gained acceptance over the years due to its quality, reliability and distinction – the three attributes that brands are judged against for qualifying as a Superbrand. In the wake of the recent Dengue fever outbreak in Pakistan, Mospel enjoyed people's trust and preference due to its established position in the market.

The 2011-12 Superbrands Program consists of a number of beneficial features for the participating brands including wide media publicity, opportunity of talking about the success story on TV and radio shows, inclusion of a 2-page brand profile in the high quality Superbrands Book, use of the Superbrands Seal, invitation to the grand tribute event (award ceremony) which will be attended by Pakistan's top marketing and media professionals, etc.

Superbrands is the world's independent arbiter on branding. Over the past 15 years, Superbrands has produced hundreds of high quality publications that have served and promoted the greatest brands in over 80 countries of the world.