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Western Union Acquires Superbrand Status
 January 27, 2012
Western Union – the leading payment services company – has been accorded the much coveted Superbrand status by the Superbrands Council of Pakistan. The full profile of Western Union will be featured in the Volume 2 of the Superbrands book which will be published later this year.
A brand acquires Superbrands status after going through a strict two-stage process consisting of grading by the Superbrands Council and ratings by general consumers through a well designed door-to-door survey conducted by The Nielsen Company across the country. Brands are judged on their quality, reliability and distinction within the Pakistani market.
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Mospel declared Superbrand
January 11, 2012
Mospel – a mosquito repellent lotion by Abbot – has been declared a Superbrand by the Superbrands Council of Pakistan. The full profile of Mospel will be featured in the Volume 2 of the Superbrands book which will be published later this year.
A brand acquires Superbrands status after going through a strict two-stage process consisting of grading by the Superbrands Council and ratings by general consumers through a well designed door-to-door survey conducted by The Nielsen Company across the country. Brands are judged on their quality, reliability and distinction within the Pakistani market.
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Sufi Oil qualifies as a Superbrand
January 05, 2012
After qualifying as a Superbrand, Sufi has recently signed up with Superbrands Pakistan which is currently working on its second volume for 2011-12.
A brand acquires Superbrands status after going through a stringent process of grading by the Superbrands Council and ratings by general consumers through a well designed door-to-door survey conducted by The Nielsen Company across the country. Brands are judged on their quality, reliability and distinction within the market. Only qualified brands are then invited to participate in the wider Superbrands Program.
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SHAHI is a Superbrand
January 02, 2012
After being judged as a Superbrand, SHAHI® has recently signed up with Superbrands Pakistan which is currently working on its second volume for 2011-12.
A brand acquires Superbrands status after going through a stringent process of grading by the Superbrands Council and ratings by general consumers through a well designed door-to-door survey conducted by The Nielsen Company across the country. Brands are judged on their quality, reliability and distinction within the market. Only qualified brands are then invited to participate in the wider Superbrands Program.
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Superbrands Pakistan receives industry endorsement
December 7, 2010
Superbrands Pakistan – which is in its second round of publishing its coveted volume – has recently been endorsed by two of the leading industry associations namely the Marketing Association of Pakistan and the Advertising Association of Pakistan.
President, Marketing Association of Pakistan (MAP), Mr. Masood Hashmi welcomed Superbrands initiative and termed it a catalyst for healthy competition in the branding arena.
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Mr. Shahnoor Ahmed, President, Advertising Association of Pakistan (AAP), also expressed his positive thoughts and confirmed support for the Superbrands Program on behalf of AAP.
Superbrands is the world’s independent arbiter on branding. Over the past 15 years, Superbrands has produced hundreds of high quality publications that have served and promoted the greatest brands in over 80 countries of the world.
Only the strongest qualifying brands will be invited to participate in the 2010-11 Superbrands Program which will consist of a number of beneficial features for the participating brands including, but not limited to, wide media publicity, inclusion of a 2-page profile in the high quality Superbrands Book, use of the Superbrands Seal, invitation to the grand tribute event (award ceremony) which will be attended by Pakistan’s top marketing and media professionals, etc.
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The Superbrands Seal: a Mark of Excellence
October 1, 2010
An independent consumer survey conducted by The Nielsen Company has shown that consumers have highly positive perceptions towards products or services that are associated with the Superbrands logo.
Over 70% of the respondents said that they are more likely or much more likely to...
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consider buying a Superbrand. About two-thirds said that they are more likely or much more likely to recommend a Superbrand to a friend. More than half the respondents believed that Superbrands are trustworthy brands and nearly 7 in 10 said that these brands must be high quality products. The Nielsen Omnibus Survey was conducted in October 2008 in South East Asia.
Superbrands has also launched its program in Pakistan and is collaborating with The Nielsen Company for identifying top rated brands in the Pakistani market. Currently in progress is a nationwide consumer survey that will obtain consumers’ ratings of different brands selling in the country.Once the results of the survey are in, Superbrands Pakistan will be launching Volume 2 of the Superbrands book.
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Superbrands Pakistan collaborates with The Nielsen Company
September 28, 2010
Superbrands – the world’s independent arbiter on branding – has collaborated with The Nielsen Company in Pakistan for obtaining consumer endorsement of brands. Nielsen is the world’s leading marketing and media information company which will be working with Superbrands Pakistan in identifying and selecting the strongest brands of the country.
Superbrands pays tribute to the world’s strongest brands. Over the past 15 years,
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Superbrands has produced hundreds of high quality publications which have served and promoted the greatest brands in over 80 countries of the world.
The Nielsen Company employs advanced data collection methodologies and measurement science to help businesses turn new and traditional sources of data into customer intelligence to better manage their brands, launch and grow product portfolios, optimize their media mix and establish meaningful customer relationships.
As an extension of the program, this time Superbrands Pakistan also aims to incorporate results from a nationwide consumer survey that will be conducted by The Nielsen Company.
Only the strongest qualifying brands will be invited to participate in the 2010-11 Superbrands Program which will consist of a number of beneficial features for the participating brands including, but not limited to, wide media publicity, inclusion of a 2-page profile in the high quality Superbrands Book, use of the Superbrands Seal, invitation to the grand tribute event (award ceremony) which will be attended by Pakistan’s top marketing and media professionals, etc.
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