SHAHI is a Superbrand

After being judged as a Superbrand, SHAHI® has recently signed up with Superbrands Pakistan which is currently working on its second volume for 2011-12.

A brand acquires Superbrands status after going through a stringent process of grading by the Superbrands Council and ratings by general consumers through a well designed door-to-door survey conducted by The Nielsen Company across the country. Brands are judged on their quality, reliability and distinction within the market. Only qualified brands are then invited to participate in the wider Superbrands Program.

The SHAHI® Brand, launched in 1973, with the original SHAHI SUPARI®, has become a household name. SHAHI® products are recognized and trusted by consumers throughout Pakistan as well as by South Asian expatriates throughout the world. SHAHI® has gained the trust of its consumers through consistent quality and an ever-increasing variety. SHAHI® now manufactures over 25 products that range from ethnic mouth fresheners to namkeen snacks with the same goal in mind; to provide its consumers with quality products using state-of-the-art technology.

The 2011-12 Superbrands Program will consist of a number of beneficial features for the participating brands including, but not limited to, wide media publicity, inclusion of a 2-page profile in the high quality Superbrands Book, use of the Superbrands Seal, invitation to the grand tribute event (award ceremony) which will be attended by Pakistan's top marketing and media professionals, etc.

Superbrands is the world's independent arbiter on branding. Over the past 15 years, Superbrands has produced hundreds of high quality publications that have served and promoted the greatest brands in over 80 countries of the world.