Sufi Oil qualifies as a Superbrand

After qualifying as a Superbrand, Sufi has recently signed up with Superbrands Pakistan which is currently working on its second volume for 2011-12.

A brand acquires Superbrands status after going through a stringent process of grading by the Superbrands Council and ratings by general consumers through a well designed door-to-door survey conducted by The Nielsen Company across the country. Brands are judged on their quality, reliability and distinction within the market. Only qualified brands are then invited to participate in the wider Superbrands Program.

Sufi Banaspati and Cooking Oil has been manufactured by Hamza Vegetable Oil Refinery & Ghee Mills (Pvt) Ltd for the past 20 years. By emphasizing on values such as quality, purity and trust, it has championed quality assurance and customer satisfaction to emerge as a market leader in the edible oil and ghee industry of Pakistan.

The 2011-12 Superbrands Program will consist of a number of beneficial features for the participating brands including wide media publicity, opportunity of talking about the success story on TV and radio shows, inclusion of a 2-page brand profile in the high quality Superbrands Book, use of the Superbrands Seal, invitation to the grand tribute event (award ceremony) which will be attended by Pakistan's top marketing and media professionals, etc.

Superbrands is the world's independent arbiter on branding. Over the past 15 years, Superbrands has produced hundreds of high quality publications that have served and promoted the greatest brands in over 80 countries of the world.