Western Union Acquires Superbrand Status

Western Union – the leading payment services company – has been accorded the much coveted Superbrand status by the Superbrands Council of Pakistan. The full profile of Western Union will be featured in the Volume 2 of the Superbrands book which will be published later this year.

A brand acquires Superbrands status after going through a strict two-stage process consisting of grading by the Superbrands Council and ratings by general consumers through a well designed door-to-door survey conducted by The Nielsen Company across the country. Brands are judged on their quality, reliability and distinction within the Pakistani market.

The Western Union Company is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of September 30, 2011 the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of approximately 485,000 agent locations in 200 countries and territories. In 2010, The Western Union Company completed 214 million consumer-to-consumer transactions worldwide, moving $76 billion of principal between consumers, and 405 million business payments.

The 2011-12 Superbrands Program consists of a number of beneficial features for the participating brands including wide media publicity, opportunity of talking about the success story on TV and radio shows, inclusion of a 2-page brand profile in the high quality Superbrands Book, use of the Superbrands Seal, invitation to the grand tribute event (award ceremony) which will be attended by Pakistan's top marketing and media professionals, etc.

Superbrands is the world's independent arbiter on branding. Over the past 15 years, Superbrands has produced hundreds of high quality publications that have served and promoted the greatest brands in over 80 countries of the world.